|The Buy Fresh, Buy Local campaign is now the Buy Local, It Matters campaign that aims to encourage residents to support Hawaii farmers by making conscious decisions to purchase locally grown produce.
This campaign began as a joint project involving the University of Hawaii College of Tropical Agriculture and Human Resources (CTAHR), the Hawaii Farm Bureau Federation and the Hawaii Department of Agriculture in 2005. As a community service the Hawaii Medical Service Association (HMSA) also sponsors the printing of the Buy Fresh – Buy Local Seasonality Chart, which contains information on when local produce is in season.
In Fall of 2009, 4 Ag Hawaii partnership was formed with the three above-mentioned organizations, plus the Economic Development Alliance of Hawaii.
To view and download the Seasonality Chart, click here.
The KITV Morning News crew also spreads the word by featuring a Hawaii farmer and chef to prepare ono dishes using Hawaii produce each month.
To view photos from the KITV segments and to download recipes , click here.
There Are Many Good Reasons To Buy Locally Grown Food
You’ll get exceptional taste and freshness.
Local food is fresher and tastes better than food shipped long distances from other states or countries. Local farmers can offer produce varieties bred for taste and freshness rather than for shipping and long shelf life.
You’ll strengthen your local economy.
Buying local food keeps your dollars circulating in your community. Getting to know the farmers who grow your food builds relationships based on understanding and trust, the foundation of strong communities.
You’ll support endangered family farms.
There’s never been a more critical time to support your farming neighbors. With each local food purchase, you ensure that more of your money spent on food goes to the farmer.
You’ll safeguard your family’s health.
Knowing where your food comes from and how it is grown or raised enables you to choose safe food from farmers who avoid or reduce their use of chemicals, pesticides, hormones, antibiotics, or genetically modified seed in their operations. Buy food from local farmers you trust.
You’ll protect the environment.
Local food doesn’t have to travel far. This reduces carbon dioxide emissions and packing materials. Buying local food also helps to make farming more profitable and selling farmland for development less attractive.
When you buy local food, you vote with your food dollar. This ensures that family farms in your community will continue to thrive and that healthy, flavorful, plentiful food will be available for future generations.